Andre Niemand Aka Dental Marketing Wizard

Discover How You Can Use Twitter To Drive More Traffic To Your Website

December 12th, 2009

Twitter is one of the hottest topics out there these days. That’s because there is a buzz in the media about it. It’s also possible to drive traffic to your website, and make regular sales once you have a large Twitter follower list.

It is all about how many followers you have. You can drive a substantial amount of traffic to your website when you use the Twitter Traffic Machine methods. Soon enough you’ll be able to put your own twist on things, as this method will surely inspire you to do so.

With the right strategies, and a little automation, you can be successful with Twitter! When You Follow the Strategies You’ll See That Getting Started on The Road With Twitter is EASY…But You Need To Understand the Facts About Twitter First…

See my Twitter Reviews here

Tags: twitter
Posted in Internet Dental Marketing | No Comments »

Dominate Your Local Market With A Website That Is Ranked At The top Of The Search Engines

December 12th, 2009

The Internet is quickly replacing the Yellow Pages when customers are looking for local businesses. People in your area are searching the Internet for a business like yours.

For your business to thrive in today’s marketplace you need a website. Not any website will do. You need a website that highlights your products or services, is attractive, easy to navigate and gets seen by the people in your area who are looking for your kind of business.

These potential customers are looking for a business like yours, the question is will they find you, or will they find your competitors? It doesn’t matter if you are a plumber or a hair stylist, customers expect you to have a website, if you don’t you are losing money.

If you don’t have a ranked website yet, go here: http://topoftherank.com

If you have a website, but you are not getting the response you hoped for, go here: http://seo.topoftherank.com

If you want to get 1,200+ back links to your site with the push of a button

Tags: search engine optimization, top ranked websites
Posted in Internet Dental Marketing | No Comments »

Cutting Edge Marketing Strategies for The Dental Web Site

December 2nd, 2009

Search Engine Listing and Optimization

For many people search engines like Google, Yahoo, Altavista, All the Web and MSN are primary routes via which visitors find their web sites. Firstly, your site needs to be submitted to the major search engines and directories on a regular basis. Using a site like http://www.submitexpress.com makes submitting easier.

When your site is competing for visitors with other related sites it’s important to know how you can go about ensuring that your site appears high up in the search listings. The nearer the top of the listings your site is the more likely it is to be visited by someone interested in that area.

Each Search Engine has it’s differences in terms of the calculations and methods it uses to rank sites – and most of them are very secretive about exactly what methods they use to stop them being exploited. Using Google as the main example here are some information that might help your site feature higher up in the listings:

Google uses “ PageRank”to rank sites. When another important site links to your site it is effectively casting a vote for your site and carries more weight than an unknown site. Google uses a sophisticated text matching process to find sites that queries. It isn’t just looking at the frequency with which a word appears on the page – it looks for at all aspects of the page’s content including things like headings, page title, link wording (anchor text) and beyond that the relevance of content on pages that link into your site.

So to achieve the maximum success your web site’s linking need to improve and the page content needs to be sharpen up so that the site can get higher importance and greater definition. If you get other sites to link to your site then it’s rank in search engine listings will get better – and if those sites are prestigious sites it will be even better still.

Collecting these links from other sites can be hard but you can make it a lot easier by making your site worth linking to. By having good authoritative content articles on your site, that are submitted to article directories, you will get the links. Always go for quality of reciprocal linking over quantity. A bit later on articles…

Keyword Phrases must be representative of both the site content and of what phrases an individual might use to search for your site. Further, your site must be search engine friendly, meaning if you are using any types of things on your site like forms, JavaScript links and menus and areas done in Flash, then make sure that there are also well labelled html alternatives.

Your Internal text links (anchor text) must be descriptive of what you will be getting when you click. The same rule applies to the alt text you put on images – make it descriptive and relevant, search engines do look at it. It is important to use your keywords in your links if you can.

One major thing you can do to improve your ranking is have good relevant copy on your pages. If your pages use your keywords phrases in a relevant and meaningful way then the search engines will recognise that as being better than a person that fills a page with keywords.

It’s also important, as mentioned earlier, that your main copy is not hidden within something that the search engines can’t scan, like for example a flash video.

About the Author:
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To prepare your dental practice for the future and grab
opportunities to give you the edge over your competition, visit:
http://www.dental-marketing-wizard.com/goldmine
or sign-up for more information at:

http://www.dental-marketing-wizard.com
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Tags: Search Engine Listing and Optimization
Posted in Internet Dental Marketing | No Comments »

Use Google To Your Advantage And Gain More Clients

July 3rd, 2009

Internet Dental Marketing!- Use Google To Your Advantage And Gain More Clients
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

The Pay Per Click Advertising Model Can Attract The Right Clients Quicker

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.

When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a web master/blogger chooses on a content page.

PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”. Sponsored match displays your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.

When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.

The ads are ranked based on how much a business is willing to pay to advertise on each search phrase. (The ranking order in Google is a combination of the bid amount and the popularity of the ad.) The two largest PPC advertising suppliers happen to be owned by Google and Yahoo. Google’s program is called Adwords. Yahoo’s program is run by an acquired company called Overture. You need to be a US resident for the Yahoo program.

For businesses that have had success with search engine optimisation, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your website than it costs to get them there, why wouldn’t you pay for those visitors? The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. PPC is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising.

To achieve maximum success, you need to:

Advertise a variety of relevant search phrases.
Create unique ads for each search phrase.
Send visitors to the most appropriate page of your website.
Always track your results. Free tracking tools are available through Google Adwords and Overture. I’ll go into it more next time.

For More Information. Click Here!

====SUCCESS TIPS====
To conquer fear is the beginning of wisdom.

-Bertrand Russell

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Tags: Google Adwords
Posted in Dental marketing, Internet Dental Marketing | No Comments »

Internet Dental Marketing- Your Web Site Is The Key To Online Marketing

February 2nd, 2009

Internet Dental Marketing!- Online Visibility-Your Site Is The Key To Online Marketing
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

A New Generation of Market Research

So when you are ready to go for marketing via the internet, there are a few basic steps that you need to undertake correctly. Even though most of the dentists feel to leave web site design and the technicalities to the experts, it is still a good idea to have an insight into the procedures.

You need to have a good idea what you want from your web site and who will be doing what. Doing it yourself depends on your expertise, but there are good web- building software out there. Outsourcing can include buying a package or service to provide your site. You may just feel that your time is better spent in your business and that you just want someone to do it all for you. If that applies to you then you should at least be aware of what is involved.

It all starts with good planning…
? Your site needs to display personality and brand.
? Your site needs to have a purpose
? Your site must capture prospective clients’ email addresses
? Your site needs to be regularly maintained.
? Your site needs to attract new clients
? Your site needs to inform your existing and new clients on your products, services and costs.
? Your site needs to provide support and contact details.
? Your site can be monetized to bring in a passive income.

====SUCCESS TIPS====
If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.

-Jim Roh

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Tags: Dental Web Site, Internet dental Marketing, key to dental marketing, online dental success
Posted in Uncategorized | 1 Comment »

Internet Dental Marketing!- Online Visibility Is Important

January 24th, 2009

Internet Dental Marketing!- Online Visibility
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

A New Generation of Market Research

Your web page need to include your brand (identity), logos, all possible contact details, details of service providers, details of services, testimonials, photo galleries of the practice and happy patients. Other information must not be boring, but informative enough to leave the prospective patients inquisitive.

Patients want to know about the achievements and experience of your dental team. The release of ‘Extreme Makeover’ programs has driven elective cosmetic dentistry to a different level, but patients want to see results before spending their money. Having a web site is only the minute part in this method of marketing. Static web sites will disappear with the other billions of web sites. You need to get ‘traffic’ or patients to the site and make it search engine friendly.

Acquiring the services for your web presence or Do-it-yourself?

You can either build your site self or contract it out. You need to be sure that you have the necessary minimum level of knowledge about getting around on a PC and doing things before you attempt a project like a Web Site, otherwise you’ll be facing an uphill battle. One of the most useful things you can learn to do on a PC if you are writing a document or making a Web Site is to learn to Copy, Cut and Paste. Short cut keys displayed in brackets .

Copy (CTRL-C): Makes a copy of whatever text, image, file or folder you’ve selected and stores it inside the computers memory in an area called the ‘clipboard’ for use later.
Cut (CTRL-X): Removes whatever text, image, file or folder you’ve selected and stores it internally in the ‘clipboard’.
Paste (CTRL-V): Puts back the copied or cut files in a new location determined by where ever you have placed the cursor or mouse pointer.

====SUCCESS TIPS====
No man is ever whipped until he quits – in his own mind.

-Napoleon Hil

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Tags: dental marketing wizard, goldmine, Internet marketing, Market research, PPC
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Internet Dental Marketing-Online Visibility

January 16th, 2009

Internet Dental Marketing!- Online Visibility
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

Why do you need a web site?

Given what we’ve seen with prospective patient behaviour (the Internet is the #1 resource patients use to search for dentists and other healthcare providers, surpassing yellow pages and other off-line resources), this is a good sign.

“Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006. It is evident that more and more companies are realising the serious benefits of advertising on-line, as internet-savvy consumers choose to shop over the web to save time and money”.*3rd April 2007 – ZenithOptimedia

Where do you get new patients from ? It will probably be local advertising and/or the local yellow pages.

Why Internet Dental Marketing Is So Important

Then here is-Why need your own website!

1.A website is cheaper than the Yellow Pages and you can change it when you want.
2.It is cheaper than local advertising.
3.A great tool for interaction with your patient.
4.You can supply much more information to your customers than through any other methods.
5.Reduced running costs- If your practice needs to produce brochures or any kind of sales literature, it is cheaper to have the customer download it to his machine and print it then you to produce a brochure which you then send to him/her.
6.You can use it to attract customers from outside you local area.

Technology is advancing at a rapid rate and internet access via broadband is becoming part of the normal household. More and more people are searching on-line for services and products. People prefer to know their service provider prior to trying out the services. When your web site is seen on-line, people feel that you are keeping up with technology and trends. Web site advertising has even overtaken the Yellow Pages as local advertising tool.

According to a survey in 2006 by Advanstar, dentists are getting on board with building websites (over 65% had websites or were planning on building one within the next year).

====SUCCESS TIPS====
A good criterion for measuring success in life is the

number of people you have made happy.

-Robert J. Lumsden

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http://www.dental-marketing-wizard.com
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Tags: Dental marketing, Dental Marketing Online, Dental Web Site, Internet dental Marketing
Posted in Internet Dental Marketing | No Comments »

Examples of Joint Ventures!

December 2nd, 2008

The Hidden Goldmine In Your Practice Is Waiting To Be Released-Examples of Joint Ventures!
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

Contact a local dating agency. Offer them a substantial discount on tooth whitening, for the
week before Valentine’s Day, for their members on their mailing list. It is an additional
benefit for their members, but can bring hundreds of clients through your door in a short
period of time. Basically, you phone or write to the agency in your area.

Tell them that you have a way to add value to their clients. You offer to do a special on
whitening, orthodontics, a cosmetic evaluation, or some other attractive offer for the clients.
The dating agency can send out their “Dentist”promotion with their monthly statements, in an
email, or dating service newsletter.

Offering valuable savings to their service, clients distinguishes their service from their
competitors. This can be an easy-to-do marketing campaign that can result in several hundred
new patients coming to your practice in the next few months.

With the jeweller. The mark up on jewellery is at least 100% or more. If you can get a
jeweller friend to promise a 20% discount and a 50% share in profits, for anniversaries and
periods like Christmas, when people traditionally buy jewellery, this is the scenario:

If you have a patient mailing list of 15,000 and you endorse this jeweller by informing your
list of this discount you have arranged in appreciation of their loyal support and allow them to
print a voucher or discount form on-line.

Normally direct mailing lists convert by 1-2%. Endorsed lists at least
10-15%.Say,theoretically on 5% respond and buy jewellery worth £80 after the 20%
discount, you gain the following:

£100-20=£80
£30/2 profit x 750=£11,250 for one email!

The jeweller gain increase in sales and gain new clients for his own list! Always be on the
lookout for opportunities to treat your mailing list! The jeweller can also endorse you for
cosmetic treatments.

The photographer scenario: This JV can give you a year’s constant flow of new patients as you are both in the business of creating smiles. Offer a free family portrait sitting for every patient that gets their teeth whitened. Find an open minded photographer that wants more clients or an amateur that can seize upon a quick few thousand pounds for two sittings of work.
It may even launch the photographer’s career and if that’s the case, negotiate the photo costs as it is well known that people will buy more than the family portrait.

Send this promotion out early and allow your patients to tell or introduce a friend on this deal and remind them to arrange for appointments prior to the scheduled sitting, to have anything sorted out with their smile, that they dislike. Put a fixed value to this gift of a family portrait. Run a promotion on your whitening procedures during this time and introduce this service to your patients and their friends.

Arrange an area, preferably your office’s waiting room or go with the photographers’ preferred environment. Two sessions will be enough to make numerous contacts with existing patients and prospective patients. There will be telephone contact, personal contact with reception and follow up contact when proofs or orders are ready. Remember to make this an annual event.

====SUCCESS TIPS====
I will speak ill of no one and speak all the good I know of everyone.

-Andrew Jackson

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Tags: Examples Of JV
Posted in Dental marketing | 4 Comments »

The best time to learn about Joint Venture Marketing is before you’re in the thick of things!

December 1st, 2008

The Hidden Goldmine In Your Practice -The best time to learn about Joint Venture Marketing is before you’re in the thick of things!
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

Joint venturing can also make the work you do easier, more creative, and more fun simply by sharing the idea and tasks involved. The best time to learn about Joint Venture Marketing is before you’re in the thick of things and here are some things you should do when considering a joint venture:

Brainstorm a list of ideas and concepts for a great joint venture, keeping your mind open for any potential situation for a JV.
Create a list of potential joint venture partners, and pick your top 1 or 2 to approach.
Do some reading and research on your potential partner to see how you can complement each other.
Look for potential partners that share similar clients in your target market.
Approach your top potential partners with a casual, but professional email, informing them about your idea of doing something together, telling them what’s in it for them, but keep this first contact simple.
Follow up by phone or in writing and tell them that you have a way to add value to their clients.
Use pre-defined joint venture agreement forms to enter into a project as this sets out the benefits as well as the risks to the agreement for each of the participating JV partners.
Keep adequate books and records of the business transactions.
Each of the JV partners to the agreement shall be indemnified by the other for losses, judgements, liabilities, expenses as well as for amounts paid as settlement of claims sustained by the partnership that is not due to neglect or bad faith.

The top 10 benefits you can gain with Joint Venturing :
1.Long lasting business relationships.
2.Increased credibility by teaming up with other reputable, branded businesses.
3.Free and low cost advertising.
4.New products and services for your customers.
5.Increase your opt- in or ezine subscribers for free.
6.Find hidden income streams.
7.Send your ad to huge, targeted email lists at no cost.
8.Building your customer or opt-in list for free.
9.New leads and customers.
10.Referrals from other businesses.

And this will lead to:
Surviving a depression, recession or a slow economy.
Expanding and growing your business quickly.
Becoming rich and wealthy.
Increased sales and profits
Building profitable alliances with other businesses.
Giving your employees more raises, bonuses and benefits.
Constructing most joint venture deals with little or no money.
Saving money by sharing advertising and marketing costs.
Beating your competition.
Getting highly credible endorsements and testimonials from other experts.

====SUCCESS TIPS====
Live out your imagination, not your history.

-Stephen Covey

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Tags: Joint Venturing Ideas
Posted in Dental marketing | 2 Comments »

The Hidden Goldmine In Your Practice Is Waiting To Be Released- Joint Ventures- The Most Overlooked Form Of Marketing!

November 30th, 2008

The Hidden Goldmine In Your Practice Is Waiting To Be Released-Joint ventures-The most overlooked form of marketing!
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

Joint venturing in dentistry has the immense potential of creating huge amounts of cash on demand, but is probably one of the most overlooked forms of marketing. The reason for the low percentage of joint ventures is probably the conservative environment in which dentists practice and not having the time and/or ability to think outside the box. It is an important internet marketing strategy that you should do as joint ventures are so important to your wealth and extremely profitable.

So what is a joint venture? Joint venturing = Use your imagination! A joint venture happens when two or more business owners decide to do something together that benefits all parties. It is an agreement in which two or more businesses work on a project for a set period of time. A joint venture can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The purpose is for each of the business owners to promote the others’ wares. In other words, you tell your list about my stuff and I’ll tell mine about yours. A great potential joint venture partner is someone who already has an email list whom they’ve developed a relationship with and to whom they can and do make offers to periodically. A joint venture between business owners is a win-win proposition. Each business owner derives some benefit. Actually, a joint venture is a ‘win-win-win’because the clients or patients enjoy a substantial benefit as well.

So, besides the obvious benefit of helping each other build their email list of potential clients and customers, there’s also the added value you give to your own list by introducing them to something that can benefit them in addition to your own offerings.

If you are not getting as many new patient referrals as you need, you might need to try doing joint ventures with business owners. Doing joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. And simply make more money! Watch this blog for the exposure of JV.(Joint ventures)

====SUCCESS TIPS====
In the middle of difficulty, lies opportunity.

-Albert Einstein

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“How to Double your Business in the next 90 days!”

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Tags: Joint Ventures
Posted in Dental marketing | 1 Comment »

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Andre Niemand Aka Dental Marketing Wizard

Discover How You Can Use Twitter To Drive More Traffic To Your Website

Dominate Your Local Market With A Website That Is Ranked At The top Of The Search Engines

Cutting Edge Marketing Strategies for The Dental Web Site

Use Google To Your Advantage And Gain More Clients

Internet Dental Marketing- Your Web Site Is The Key To Online Marketing

Internet Dental Marketing!- Online Visibility Is Important

Internet Dental Marketing-Online Visibility

Why do you need a web site?

Why Internet Dental Marketing Is So Important

Examples of Joint Ventures!

The best time to learn about Joint Venture Marketing is before you’re in the thick of things!

The Hidden Goldmine In Your Practice Is Waiting To Be Released- Joint Ventures- The Most Overlooked Form Of Marketing!

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