Why do you need a web site?

Given what we’ve seen with prospective patient behaviour (the Internet is the #1 resource patients use to search for dentists and other healthcare providers, surpassing yellow pages and other off-line resources), this is a good sign.

“Although spending on traditional media, such as magazines and radio, has been falling in the UK, more than £2 billion was spent on internet advertising in 2006. It is evident that more and more companies are realising the serious benefits of advertising on-line, as internet-savvy consumers choose to shop over the web to save time and money”.*3rd April 2007 – ZenithOptimedia

Where do you get new patients from ? It will probably be local advertising and/or the local yellow pages.

Why Internet Dental Marketing Is So Important

Then here is-Why need your own website!

1.A website is cheaper than the Yellow Pages and you can change it when you want.
2.It is cheaper than local advertising.
3.A great tool for interaction with your patient.
4.You can supply much more information to your customers than through any other methods.
5.Reduced running costs- If your practice needs to produce brochures or any kind of sales literature, it is cheaper to have the customer download it to his machine and print it then you to produce a brochure which you then send to him/her.
6.You can use it to attract customers from outside you local area.

Technology is advancing at a rapid rate and internet access via broadband is becoming part of the normal household. More and more people are searching on-line for services and products. People prefer to know their service provider prior to trying out the services. When your web site is seen on-line, people feel that you are keeping up with technology and trends. Web site advertising has even overtaken the Yellow Pages as local advertising tool.

According to a survey in 2006 by Advanstar, dentists are getting on board with building websites (over 65% had websites or were planning on building one within the next year).

 
====SUCCESS TIPS====
A good criterion for measuring success in life is the

number of people you have made happy.

-Robert J. Lumsden