Contact a local dating agency. Offer them a substantial discount on tooth whitening, for the
week before Valentine’s Day, for their members on their mailing list. It is an additional
benefit for their members, but can bring hundreds of clients through your door in a short
period of time. Basically, you phone or write to the agency in your area.

Tell them that you have a way to add value to their clients. You offer to do a special on
whitening, orthodontics, a cosmetic evaluation, or some other attractive offer for the clients.
The dating agency can send out their “Dentist”promotion with their monthly statements, in an
email, or dating service newsletter.

Offering valuable savings to their service, clients distinguishes their service from their
competitors. This can be an easy-to-do marketing campaign that can result in several hundred
new patients coming to your practice in the next few months.

With the jeweller. The mark up on jewellery is at least 100% or more. If you can get a
jeweller friend to promise a 20% discount and a 50% share in profits, for anniversaries and
periods like Christmas, when people traditionally buy jewellery, this is the scenario:

If you have a patient mailing list of 15,000 and you endorse this jeweller by informing your
list of this discount you have arranged in appreciation of their loyal support and allow them to
print a voucher or discount form on-line.

Normally direct mailing lists convert by 1-2%. Endorsed lists at least
10-15%.Say,theoretically on 5% respond and buy jewellery worth £80 after the 20%
discount, you gain the following:

£100-20=£80
£30/2 profit x 750=£11,250 for one email!

The jeweller gain increase in sales and gain new clients for his own list! Always be on the
lookout for opportunities to treat your mailing list! The jeweller can also endorse you for
cosmetic treatments.

The photographer scenario: This JV can give you a year’s constant flow of new patients as you are both in the business of creating smiles. Offer a free family portrait sitting for every patient that gets their teeth whitened. Find an open minded photographer that wants more clients or an amateur that can seize upon a quick few thousand pounds for two sittings of work.
It may even launch the photographer’s career and if that’s the case, negotiate the photo costs as it is well known that people will buy more than the family portrait.

Send this promotion out early and allow your patients to tell or introduce a friend on this deal and remind them to arrange for appointments prior to the scheduled sitting, to have anything sorted out with their smile, that they dislike. Put a fixed value to this gift of a family portrait. Run a promotion on your whitening procedures during this time and introduce this service to your patients and their friends.

Arrange an area, preferably your office’s waiting room or go with the photographers’ preferred environment. Two sessions will be enough to make numerous contacts with existing patients and prospective patients. There will be telephone contact, personal contact with reception and follow up contact when proofs or orders are ready. Remember to make this an annual event.

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