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  • Examples of Joint Ventures!

    Posted on December 2nd, 2008 Andre Niemand 16 comments

    The Hidden Goldmine In Your Practice Is Waiting To Be Released-Examples of Joint Ventures!
    Copyright©Andre Niemand
    http://www.dental-marketing-wizard.com/goldmine

    Contact a local dating agency. Offer them a substantial discount on tooth whitening, for the
    week before Valentine’s Day, for their members on their mailing list. It is an additional
    benefit for their members, but can bring hundreds of clients through your door in a short
    period of time. Basically, you phone or write to the agency in your area.

    Tell them that you have a way to add value to their clients. You offer to do a special on
    whitening, orthodontics, a cosmetic evaluation, or some other attractive offer for the clients.
    The dating agency can send out their “Dentist”promotion with their monthly statements, in an
    email, or dating service newsletter.

    Offering valuable savings to their service, clients distinguishes their service from their
    competitors. This can be an easy-to-do marketing campaign that can result in several hundred
    new patients coming to your practice in the next few months.

    With the jeweller. The mark up on jewellery is at least 100% or more. If you can get a
    jeweller friend to promise a 20% discount and a 50% share in profits, for anniversaries and
    periods like Christmas, when people traditionally buy jewellery, this is the scenario:

    If you have a patient mailing list of 15,000 and you endorse this jeweller by informing your
    list of this discount you have arranged in appreciation of their loyal support and allow them to
    print a voucher or discount form on-line.

    Normally direct mailing lists convert by 1-2%. Endorsed lists at least
    10-15%.Say,theoretically on 5% respond and buy jewellery worth £80 after the 20%
    discount, you gain the following:

    £100-20=£80
    £30/2 profit x 750=£11,250 for one email!

    The jeweller gain increase in sales and gain new clients for his own list! Always be on the
    lookout for opportunities to treat your mailing list! The jeweller can also endorse you for
    cosmetic treatments.

    The photographer scenario: This JV can give you a year’s constant flow of new patients as you are both in the business of creating smiles. Offer a free family portrait sitting for every patient that gets their teeth whitened. Find an open minded photographer that wants more clients or an amateur that can seize upon a quick few thousand pounds for two sittings of work.
    It may even launch the photographer’s career and if that’s the case, negotiate the photo costs as it is well known that people will buy more than the family portrait.

    Send this promotion out early and allow your patients to tell or introduce a friend on this deal and remind them to arrange for appointments prior to the scheduled sitting, to have anything sorted out with their smile, that they dislike. Put a fixed value to this gift of a family portrait. Run a promotion on your whitening procedures during this time and introduce this service to your patients and their friends.

    Arrange an area, preferably your office’s waiting room or go with the photographers’ preferred environment. Two sessions will be enough to make numerous contacts with existing patients and prospective patients. There will be telephone contact, personal contact with reception and follow up contact when proofs or orders are ready. Remember to make this an annual event.

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  • The best time to learn about Joint Venture Marketing is before you’re in the thick of things!

    Posted on December 1st, 2008 Andre Niemand 4 comments

    The Hidden Goldmine In Your Practice -The best time to learn about Joint Venture Marketing is before you’re in the thick of things!
    Copyright©Andre Niemand
    http://www.dental-marketing-wizard.com/goldmine

    Joint venturing can also make the work you do easier, more creative, and more fun simply by sharing the idea and tasks involved. The best time to learn about Joint Venture Marketing is before you’re in the thick of things and here are some things you should do when considering a joint venture:

    Brainstorm a list of ideas and concepts for a great joint venture, keeping your mind open for any potential situation for a JV.
    Create a list of potential joint venture partners, and pick your top 1 or 2 to approach.
    Do some reading and research on your potential partner to see how you can complement each other.
    Look for potential partners that share similar clients in your target market.
    Approach your top potential partners with a casual, but professional email, informing them about your idea of doing something together, telling them what’s in it for them, but keep this first contact simple.
    Follow up by phone or in writing and tell them that you have a way to add value to their clients.
    Use pre-defined joint venture agreement forms to enter into a project as this sets out the benefits as well as the risks to the agreement for each of the participating JV partners.
    Keep adequate books and records of the business transactions.
    Each of the JV partners to the agreement shall be indemnified by the other for losses, judgements, liabilities, expenses as well as for amounts paid as settlement of claims sustained by the partnership that is not due to neglect or bad faith.

    The top 10 benefits you can gain with Joint Venturing :
    1.Long lasting business relationships.
    2.Increased credibility by teaming up with other reputable, branded businesses.
    3.Free and low cost advertising.
    4.New products and services for your customers.
    5.Increase your opt- in or ezine subscribers for free.
    6.Find hidden income streams.
    7.Send your ad to huge, targeted email lists at no cost.
    8.Building your customer or opt-in list for free.
    9.New leads and customers.
    10.Referrals from other businesses.

    And this will lead to:
    Surviving a depression, recession or a slow economy.
    Expanding and growing your business quickly.
    Becoming rich and wealthy.
    Increased sales and profits
    Building profitable alliances with other businesses.
    Giving your employees more raises, bonuses and benefits.
    Constructing most joint venture deals with little or no money.
    Saving money by sharing advertising and marketing costs.
    Beating your competition.
    Getting highly credible endorsements and testimonials from other experts.

    ====SUCCESS TIPS====
    Live out your imagination, not your history.

    -Stephen Covey

    A FREE Report:
    “How to Double your Business in the next 90 days!”

    First name:

    Email:

    SECURE & CONFIDENTIAL
    Your email address will never be rented, traded or sold.
    ONLY FOR A LIMITED TIME!
    Free Bonus Gift:
    Unlimited Prospects
    Instantly – How To Magnetically Attract
    a Flood of Fresh, Qualified & Highly-
    Interested Prospects Any Time You
    Want. Downloadable report and Tips.

    About the Author:
    —————————————————————–
    To prepare your dental practice for the future and grab
    opportunities to give you the edge over your competition, visit:
    http://www.dental-marketing-wizard.com/goldmine
    or sign-up for more information at: http://www.dental-marketing-wizard.com
    —————————————————————–

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