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The Different Faces Of Dental Marketing
Posted on September 15th, 2008 No commentsThe Different Faces Of Dental Marketing
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmineDental marketing can be either basic (external or internal), advanced, or the latest and hottest strategies. Naturally the latter will give you the edge, but the basics need to be in place first. The sooner you get your marketing strategies in place, the sooner you will reap the benefits and be ready waiting for the changes to happen, as this will only mean more patients, more money and even better lifestyle.
You will probably find that you have most of these dental marketing strategies already in place and find some controversial, but applying them correctly (even just one new strategy) will improve practice performance. The source of your entire future success lies in marketing your practice. It is said that the secret of effective business is to do one thing better than your competitors.
Remember life is a journey of learning, and a passion for excellence will drive your practice to levels of success you would never have dreamed of!
About the Author:
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To prepare your dental practice for the future and grab
opportunities to give you the edge over your competition, visit:
http://www.dental-marketing-wizard.com/goldmine
or sign-up for more information at: http://www.dental-marketing-wizard.com
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UK Dentists Need To find More Ways Of Adding Value To Their Services
Posted on September 15th, 2008 12 commentsUk Dentists Need To Find More Ways Of Adding Value To Their Services
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmineThus, locally loads more private practices and competition, and as these practices will be coming from the NHS, their marketing approach will surely be fee based, to secure their immediate financial future and income stream.
Again, not an economical viable decision if it’s the only pillar of dental marketing. You will always get beaten on price if this is your approach! Never underestimate the value of your services. Rather position yourself for the services you want to provide, according to the needs in your demographical area and let your patients know that you are providing an excellent standard of dental care and services. This will lead to more appreciative patients that are willing to pay higher fees.
Dentists always believe that their clinical expertise will drive the patients to their surgeries and the odd leaflet and Yellow Pages advert will secure hordes of patients. Absolutely the right way of thinking if you are practising in isolation with no competition.
However, if you have dentists in your area that are really on the ball with the latest dental marketing techniques and strategies, you are in serious trouble! That’s why you need, not only to be the best clinical dentist around, but also the best dental marketer to stay ahead and to counteract these threats you have to find more ways of adding value to your services.
About the Author:
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To prepare your dental practice for the future and grab
opportunities to give you the edge over your competition, visit:
http://www.true-money.org/mes
or sign-up for more information at: http://www.dental-marketing-wizard.com
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Uk Dentists Face Cheap Dental Tourism,Or Fight It!
Posted on September 14th, 2008 1 commentUk Dentists Face Cheap Dental Tourism,Or Fight It!
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmineSo, private practice owners are grinning from ear to ear. They have already made the move privately and can probably just ignore any future changes. Right? How dead wrong! Ignore this to your own peril!
Dentistry is changing worldwide, following trends like changing technology, changing marketplace, changing clients and boundaries. All of a sudden you have a customer that wants to spend money to look younger and better while on the move.
This customer does not mind receiving text messages or emails regarding their appointments, does not mind to receive wider health and beauty services such as anti-wrinkle treatment, hypnotherapy and acupuncture, and more important does not mind where in the world its provided, because this customer does not mind having a short break while acquiring the treatment at lower costs. So more dental practices are facing these threats…or opportunities if they are tuned in!
The changes will have an adverse effect on all practices! Since the Government introduced its new NHS contract in April 2006, more than 2000 practices have gone private. With the end of the three-year guaranteed period rapidly approaching, many NHS practices are now considering moving private and will do so soon, or shortly after April 2011 when reality strikes. And these effects are due to local changes only…
About the Author:
—————————————————————–
To prepare your dental practice for the future and grab
opportunities to give you the edge over your competition, visit:
http://www.dental-marketing-wizard.com/goldmine
or sign-up for more information at: http://www.dental-marketing-wizard.com
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A Daunting Period For Uk Dentists
Posted on September 14th, 2008 2 commentsA Daunting Period For Uk Dentists
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmineDentistry in the United Kingdom is in the process of phenomenal change and come April 2011 guaranteed funding for NHS practices will disappear. The initial spectre of the end of ring-fencing in 2009 has been a great cause of anxiety, but a low-key announcement, on an unrelated press release, of a two year extension, preceded the budget. Traditionally the dental profession has been guided and directed significantly by the National Health Service, but this profession is now undergoing a long overdue transition to the private sector.
So existing NHS practices will need to have a plan in place or base their future income on hope. Hope there will be more money; hope things will improve, and hope their practices will survive. Is this really the scientific way to approach a business? Do I need to answer this? There are even predictions of terminating limited contracts and downward pressure on UDA values. A daunting period is lying ahead.
About the Author:
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To prepare your dental practice for the future and grab opportunities to give you the edge over your competition, visit: http://www.dental-marketing-wizard.com/goldmine or sign-up for more information at:
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