Use Google To Your Advantage And Gain More Clients

Internet Dental Marketing!- Use Google To Your Advantage And Gain More Clients
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

The Pay Per Click Advertising Model Can Attract The Right Clients Quicker

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.

When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a web master/blogger chooses on a content page.

PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”. Sponsored match displays your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.

When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.

The ads are ranked based on how much a business is willing to pay to advertise on each search phrase. (The ranking order in Google is a combination of the bid amount and the popularity of the ad.) The two largest PPC advertising suppliers happen to be owned by Google and Yahoo. Google’s program is called Adwords. Yahoo’s program is run by an acquired company called Overture. You need to be a US resident for the Yahoo program.

For businesses that have had success with search engine optimisation, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your website than it costs to get them there, why wouldn’t you pay for those visitors? The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. PPC is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising.

To achieve maximum success, you need to:

• Advertise a variety of relevant search phrases.
• Create unique ads for each search phrase.
• Send visitors to the most appropriate page of your website.
• Always track your results. Free tracking tools are available through Google Adwords and Overture. I’ll go into it more next time.

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Examples of Joint Ventures!

The Hidden Goldmine In Your Practice Is Waiting To Be Released-Examples of Joint Ventures!
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

Contact a local dating agency. Offer them a substantial discount on tooth whitening, for the
week before Valentine’s Day, for their members on their mailing list. It is an additional
benefit for their members, but can bring hundreds of clients through your door in a short
period of time. Basically, you phone or write to the agency in your area.

Tell them that you have a way to add value to their clients. You offer to do a special on
whitening, orthodontics, a cosmetic evaluation, or some other attractive offer for the clients.
The dating agency can send out their “Dentist”promotion with their monthly statements, in an
email, or dating service newsletter.

Offering valuable savings to their service, clients distinguishes their service from their
competitors. This can be an easy-to-do marketing campaign that can result in several hundred
new patients coming to your practice in the next few months.

With the jeweller. The mark up on jewellery is at least 100% or more. If you can get a
jeweller friend to promise a 20% discount and a 50% share in profits, for anniversaries and
periods like Christmas, when people traditionally buy jewellery, this is the scenario:

If you have a patient mailing list of 15,000 and you endorse this jeweller by informing your
list of this discount you have arranged in appreciation of their loyal support and allow them to
print a voucher or discount form on-line.

Normally direct mailing lists convert by 1-2%. Endorsed lists at least
10-15%.Say,theoretically on 5% respond and buy jewellery worth £80 after the 20%
discount, you gain the following:

£100-20=£80
£30/2 profit x 750=£11,250 for one email!

The jeweller gain increase in sales and gain new clients for his own list! Always be on the
lookout for opportunities to treat your mailing list! The jeweller can also endorse you for
cosmetic treatments.

The photographer scenario: This JV can give you a year’s constant flow of new patients as you are both in the business of creating smiles. Offer a free family portrait sitting for every patient that gets their teeth whitened. Find an open minded photographer that wants more clients or an amateur that can seize upon a quick few thousand pounds for two sittings of work.
It may even launch the photographer’s career and if that’s the case, negotiate the photo costs as it is well known that people will buy more than the family portrait.

Send this promotion out early and allow your patients to tell or introduce a friend on this deal and remind them to arrange for appointments prior to the scheduled sitting, to have anything sorted out with their smile, that they dislike. Put a fixed value to this gift of a family portrait. Run a promotion on your whitening procedures during this time and introduce this service to your patients and their friends.

Arrange an area, preferably your office’s waiting room or go with the photographers’ preferred environment. Two sessions will be enough to make numerous contacts with existing patients and prospective patients. There will be telephone contact, personal contact with reception and follow up contact when proofs or orders are ready. Remember to make this an annual event.

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The best time to learn about Joint Venture Marketing is before you’re in the thick of things!

The Hidden Goldmine In Your Practice -The best time to learn about Joint Venture Marketing is before you’re in the thick of things!
Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

Joint venturing can also make the work you do easier, more creative, and more fun simply by sharing the idea and tasks involved. The best time to learn about Joint Venture Marketing is before you’re in the thick of things and here are some things you should do when considering a joint venture:

Brainstorm a list of ideas and concepts for a great joint venture, keeping your mind open for any potential situation for a JV.
Create a list of potential joint venture partners, and pick your top 1 or 2 to approach.
Do some reading and research on your potential partner to see how you can complement each other.
Look for potential partners that share similar clients in your target market.
Approach your top potential partners with a casual, but professional email, informing them about your idea of doing something together, telling them what’s in it for them, but keep this first contact simple.
Follow up by phone or in writing and tell them that you have a way to add value to their clients.
Use pre-defined joint venture agreement forms to enter into a project as this sets out the benefits as well as the risks to the agreement for each of the participating JV partners.
Keep adequate books and records of the business transactions.
Each of the JV partners to the agreement shall be indemnified by the other for losses, judgements, liabilities, expenses as well as for amounts paid as settlement of claims sustained by the partnership that is not due to neglect or bad faith.

The top 10 benefits you can gain with Joint Venturing :
1.Long lasting business relationships.
2.Increased credibility by teaming up with other reputable, branded businesses.
3.Free and low cost advertising.
4.New products and services for your customers.
5.Increase your opt- in or ezine subscribers for free.
6.Find hidden income streams.
7.Send your ad to huge, targeted email lists at no cost.
8.Building your customer or opt-in list for free.
9.New leads and customers.
10.Referrals from other businesses.

And this will lead to:
Surviving a depression, recession or a slow economy.
Expanding and growing your business quickly.
Becoming rich and wealthy.
Increased sales and profits
Building profitable alliances with other businesses.
Giving your employees more raises, bonuses and benefits.
Constructing most joint venture deals with little or no money.
Saving money by sharing advertising and marketing costs.
Beating your competition.
Getting highly credible endorsements and testimonials from other experts.

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Live out your imagination, not your history.

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Your email address will never be rented, traded or sold.
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To prepare your dental practice for the future and grab
opportunities to give you the edge over your competition, visit:
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or sign-up for more information at: http://www.dental-marketing-wizard.com
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