Cutting Edge Marketing Strategies for The Dental Web Site

  Search Engine Listing and Optimization

Copyright©Andre Niemand
http://www.dental-marketing-wizard.com/goldmine

For many people search engines like Google, Yahoo, Altavista, All the Web and MSN are primary routes via which visitors find their web sites. Firstly, your site needs to be submitted to the major search engines and directories on a regular basis. Using a site like http://www.submitexpress.com makes submitting easier.

When your site is competing for visitors with other related sites it’s important to know how you can go about ensuring that your site appears high up in the search listings. The nearer the top of the listings your site is the more likely it is to be visited by someone interested in that area.

Each Search Engine has it’s differences in terms of the calculations and methods it uses to rank sites – and most of them are very secretive about exactly what methods they use to stop them being exploited. Using Google as the main example here are some information that might help your site feature higher up in the listings:

Google uses “ PageRank”to rank sites. When another important site links to your site it is effectively casting a vote for your site and carries more weight than an unknown site. Google uses a sophisticated text matching process to find sites that queries. It isn’t just looking at the frequency with which a word appears on the page – it looks for at all aspects of the page’s content including things like headings, page title, link wording (anchor text) and beyond that the relevance of content on pages that link into your site.

So to achieve the maximum success your web site’s linking need to improve and the page content needs to be sharpen up so that the site can get higher importance and greater definition. If you get other sites to link to your site then it’s rank in search engine listings will get better – and if those sites are prestigious sites it will be even better still.

Collecting these links from other sites can be hard but you can make it a lot easier by making your site worth linking to. By having good authoritative content articles on your site, that are submitted to article directories, you will get the links. Always go for quality of reciprocal linking over quantity. A bit later on articles…

Keyword Phrases must be representative of both the site content and of what phrases an individual might use to search for your site. Further, your site must be search engine friendly, meaning if you are using any types of things on your site like forms, JavaScript links and menus and areas done in Flash, then make sure that there are also well labelled html alternatives.

Your Internal text links (anchor text) must be descriptive of what you will be getting when you click. The same rule applies to the alt text you put on images – make it descriptive and relevant, search engines do look at it. It is important to use your keywords in your links if you can.

One major thing you can do to improve your ranking is have good relevant copy on your pages. If your pages use your keywords phrases in a relevant and meaningful way then the search engines will recognise that as being better than a person that fills a page with keywords. 

It’s also important, as mentioned earlier, that your main copy is not hidden within something that the search engines can’t scan, like for example a flash video.

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